Iris Advantage

What were the challenges? And the desirable outcomes? A business unit of this european based organization had started a strategic program to rebuild the consumer market facing application estate (Salesforce and SAP heavy with significant custom development). This enabled commercial operations in over 10 markets across all EMEA, Americas and Asia Pacific. Both B2B and B2C functions were in scope. A startup mindset was promoted for applications and technology capabilities. In parallel, the discovery phase of the transformation was progressing to enable alignment of the business capabilities (processes and data models). Customer identities for millions of users were being managed in a range of heavily customized systems, including…

What were the challenges? And the desirable outcomes? This organization had started a strategic program to massively increase visibility of all its data including in early research carried out in various labs across Europe and the US. One goal was to increase controlled access and reuse of data (namely by AI and Data Science). Another was to better understand information flows and their supporting systems in order to improve information governance (including personally identifiable data). A corporate goal for “data democratization” that had led to significant investments in data lakehouses was dependent on better data governance and visibility to deliver value. The client conducted a quick product selection…